With Alex Trebek at the helm, Jeopardy! has been an iconic American quiz show for almost 3 decades. The show has adopted multiple specialty formats and iterations to keep things fresh- including College and Teen Tournaments, and Celebrity Jeopardy, which is arguably more popular in the SNL homages that poke fun at its easier categories (see below).

(Source: Hulu.com)
It goes without saying that contestants on the show have to be well-versed in all areas of general knowledge, pop culture, and history- and over the years, thousands of people have competed against each other for the chance to buzz in. But would any of them be able to match up against an artificially intelligent computer?
Last Tuesday, Jeopardy and Sony Pictures announced in partnership with IBM- that in February 2011 they will bring the ultimate contestant to the show, a supercomputer named Watson.
According to a press release from IBM and Jeopardy!, “Watson, named after IBM founder Thomas J. Watson, was built by a team of IBM scientists who set out to accomplish a grand challenge - build a computing system that rivals a human’s ability to answer questions posed in natural language with speed, accuracy and confidence.”
This isn’t IBM’s first publicized experiment of human vs computer. In 1996, IBM bested master chess player Garry Kasparov with its AI computer Deep Blue.

(Source: Google Images)
Following this breakthrough, scientists at IBM wanted to take the technology known as Deep QA to the next level. The article continued to describe how engineers had to think innovatively to work within the unique constraints of Jeopardy- reporting that the breadth of information, answer-question response system and vast usage of nuances and slang in the English language provided “the ultimate challenge because the game’s clues involve analyzing subtle meaning, irony, riddles, and other complexities in which humans excel and computers traditionally do not.”
As depicted in content promoting the Smarter Planet campaign, IBM has consistently been transparent in showing the conceptualization and backend processes behind their innovative work- the development of Watson was no exception as seen in another beautiful and brilliant IBM Video.
In order to test Watson’s abilities against the highest standard of intelligence, an article in the New York Times reported that the computer will face the two most successful players in Jeopardy history, Ken Jennings and Brad Rutter (shown below), in a best of three competition this February. $1 million dollars is up for grabs and “Rutter and Jennings will donate 50 percent of their winnings to charity and IBM will donate 100 percent of its winnings to charity.”

(Ken Jennings & Brad Rutter, Source: AP)
David Shepler, the Program Manager on the “Watson” project, is quoted on the IBM Watson website saying, “IBM is not in the entertainment business. But we are in the business of technology and pushing frontiers.”
However with innovations in 3D technology, digital and social media, and seismic shifts in entertainment consumption- technological developments and pushing frontiers drive innovation forward in all industries- which absolutely includes groundbreaking entertainment.
As a self-proclaimed Jeopardy nerd, I for one will definitely tune in to see if Watson will beat the reigning Jeopardy champs, and more importantly, remember to answer in the form of a question.
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